Why Flyers Are Still Relevant in a Digital World

There’s no denying that the advent of the internet and smartphones has changed the way in which businesses communicate with and reach their customers on a daily basis. However, here at Axis Design and Print we still firmly believe in the value of traditional marketing solutions, more specifically flyers, and here’s why:

Handing Out Flyers Involves Social Interaction

Many sources have been predicting the end of print media, including newspapers, books, and flyers, for years now. These predictions may hold some value and perhaps there is some truth in them, but they neglect one simple point; people are social creatures. Something as simple as handing out a flyer still involves a personal interaction, which is definitely more natural than sharing a digital ‘flyer’ via social media. The people handing out the flyers will have the opportunity to engage in a meaningful conversation with possible customers and this alone can result in potential customers deciding to check your brand out.

Flyers Have Evolved

It may be something of a paradox, but technological advances have actually helped flyer design. Before the rise of the multiple digital printing solutions, most if not all flyers were boring white pieces of paper with black text, however today flyers can now look like a page from a magazine - full of vibrant colours and striking images that grab the viewers’ attention. This is a unique selling point of flyers as people are generally switched off when they are scrolling online.

Flyers Are Very Affordable

Although the advent of digital printing services has resulted in more elaborate flyers, the cost of production and distribution is still quite low and many have called flyers the original viral marketing tool due to the low cost and high return potential. The flyer printing industry is very competitive, resulting in lower prices for customers, so there’s no better time to get your flyer designed.

Population Age

According to the CSO, approximately 37% of the Irish population is over the age of 45, which means it’s quite likely that they are not very tech savvy, or more importantly, probably won’t be reached by digital media advertising. Flyers provide an excellent opportunity to reach this demographic if they are within your target market, and they are also likely to have more disposable income than a younger demographic, resulting in higher return on your initial investment.

If you require flyer printing and design to help get your message across, look no further than Axis Design and Print. Our flyer range starts from just €39, so contact a member of the team on 01 524 0560 or email us today to get your project underway!