Business Cards: Your Exceptional Salesman Awaits

Posted on 12/01/2016

Ever since the 19^th century business cards have been prevalent among people of all backgrounds with a business to market. Did you know that the oldest form of business cards, known as tradecards, were used as promotion materials as well as maps used to direct the public to the merchant’s store. Fast-forward to the 21^st century and business cards remain among the most important marketing material that a business can have.

The humble business card is perhaps the best salesman at your disposal. That is why it is crucial that it features much more than your name, address and contact information. It should be designed with its purpose in mind – which is being a highly influential sales tool.

Your business card design

If you want to design a business card that contains a photo or some imagery, it is important to use a high quality paper finish, such as matt or gloss laminate, to ensure that the cards are printed as good as they look on screen. Presenting a client with flimsy card is a sure-fire way to give an impression of a flimsy service.

It goes without saying that the logo will be the most prominent feature on your business card. If you need to, use a slogan; this should be a catchy one-line phrase that gets your message across clearly and effectively. This can be followed by all your relevant contact information so people can learn about your product or service through their preferred channel.

When it comes to branding, consistency is key. Keeping your brand consistent means you must uniformly brand yourself to your current prospects and existing customers. Confusing messages can have a negative impact your brand perception. Choose a professional design and print company who can produce a wide range of marketing materials for your branding needs. If you're looking for high quality business cards in Ireland, look no further than Axis. We can also brand your letterheads and compliment slips, flyers or business stationery.

Distributing your business card

Now let’s focus on the strategies you can utilise in your business card distribution. Aside from the typical handing out of business card during tradeshow events, conventions, meetings and so on, why not conveniently tuck them with your products before delivery or checkout, or through any correspondence (letters, invoices etc.) with your client if you provide a service.

Let’s say you’re a florist, why not consider tying your business card around the flowers, or staple the card to any packaging iyou have used. If you’re feeling rather crafty you can slip your cards into your designs – you can include them in your greeting cards, emboss them with your rubber stamps or blend them with other artworks. Not only is this a nice touch, it also adds a sense of professionalism to your service.

There are endless possibilities when it comes to designing and handing out your business cards; you just have to know how to utilise them to your advantage. Remember that they can be your best salesman, so make sure they represent you in the best possible light.