Business Card Design Tips

Business cards are an essential part of the corporate world and help you to make the right impression when networking. The right business card design can help you land your next big client, help people remember you after they’ve met you and ensures that all of your important details are accessible. Therefore it’s important that you get a professional to create them for you. When designing your business card there are some important tips to remember-

Use a logo

It’s important that you include a logo in your business card design to help fill up some space, ensure that you are creating a consistent brand across all of your communications, and create an aesthetically pleasing card. You don’t want your logo to take up all of your business card, but it should be prominent enough that people recognise it when they see it again.

If you need to, use a slogan

If it’s not immediately obvious what your business does from your logo, or if you just want to, you can include a slogan. This should be a catchy, one line phrase that gets your message across clearly and concisely.

Include your website and email address

Your website is an extension of your business card – it has far more space to explain your services, provide examples of your work, and tell people a little more about your company, so it’s essential that your website address is included in your business card design. The majority of people will want to check out your website to learn more about your company after you’ve met them, so it’s your responsibility to show them how to get to it.

Ensure your card is legible

Of course we will offer you our advice on the design for your business card, but in order to avoid slowdowns you should take some things into consideration; font size is important so that the reader doesn’t need a magnifying glass to read your email address, while the font colour should stand out against the background. If people have to strain to read your business card, they probably won’t bother looking at it, resulting in lost sales and revenue.

Make your card stand out

You don’t want to overcomplicate the design, but it’s important that you include something on your card that will help it stand out from others. The chances are that your card will end up in a drawer amongst lots of other business cards, so you want to try and make yours as unique as possible while maintaining a professional image. Examples of how to do this are using bright colours, striking images or glossy cards.

Use a quality card

Nobody is going to take you seriously if your business card is printed on flimsy card and feels cheap. We offer a range of luxury business cards which are printed on 400gsm card and can be ordered in matte or gloss finishes and will ensure that you are taken seriously every time you hand your card out.

We hope you have picked up a few tips for your business card design, if you need our expertise you can call us on 01 524 0560 or email [email protected].