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Brand Yourself from the start

About Axis Design and Print

 

It has been said “never judge a book by its cover”, but we all know the reality of the situation: the cover is what draws us in, makes us curious about the subject and ultimately determines if we want it on our own bookshelf or not. A poorly designed cover may get quickly dismissed or go completely unnoticed on the bookstore shelf.

The same thing can be said about your marketing materials: a first impression with your customer relies on the branding of your Business Cards, Letterheads, Flyers, Posters and more. This is the first chance you have to wow your audience, and if the design, layout and print job isn’t right, then you could be quickly dismissed.

Paper Choice

A standard stock paper says nothing original and nothing qualitative about your company. The right paper will set you apart from the sea of competition

  • Luxury paper will give your brand that boost of something special without costing yourself an arm and a leg – professional cover papers and thick text papers will make your printed projects ooze quality.
  • Recycled and eco-friendly paper can give your customers satisfaction and confidence in your community-conscious efforts.
  • Extraordinary paper finishes can be used to make special projects really pop out – metallic, embossed, colored or textured paper are just some of the many options we have available.

Why Brand?

 Just like a book cover gives the potential reader insight into the purpose and intent of the book, your logo, design and type will give your potential customers insight into the purpose and intent of your business. The wrong branding direction will communicate a mixed-signal message that will confuse your customers and discourage sales.

Imagine the problems of selling a cookbook with a textbook cover or a children’s book that was marketed like a romance novel – no matter how good the books, the target audience wouldn’t purchase them and sales would flop! Branding is the first impression that could make or break your business.

Choosing a Company Branding Direction

 Your logo, type and design should be cohesive and your printing should tie your branding together. Using papers that work together to get across the feel of your brand is simply a smart and effective way to communicate your company values to your customer. Axis Design and Print helps you make the printing choices that will enhance your projects and strengthen your brand.